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Gateway to the Southeast Asian Water Market

Southeast Asian countries have been suffering from water-related problems for decades. Next year Malaysia is hosting the ASIA WATER 2018 exhibition, which is the largest water exhibition event in Asia and will be visited by thousands of important decision makers. The Trade Council has secured a Danish Pavilion at the event. It is a great business opportunity for Danish companies to highlight Danish water solutions.

The Trade Council and the Confederation of Danish Industry are now inviting Danish companies to take advantage of this great opportunity to start or expand their current activities in the Southeast Asian water market. By joining the Danish Pavilion, Danish companies can improve their visibility and can benefit from Denmark’s strong brand within the water sector. With more than 18,000 industry professionals from 48 countries, this biannual event continues to be a one-stop regional hub and recognised as the region’s leading water industry event with an accreditation of 10 years and growing success. This is a fantastic opportunity to create a gateway to the Southeast Asian water market.

Besides being part of the Danish Pavilion, Danish companies will also have the opportunity to present their products and services at a technical seminar and invite contacts to an exclusive networking reception.

Opportunity to implement Danish expertise in a region with a need for help

“There is growing recognition of the necessity of protecting water resources in Malaysia and in the region, but there’s still so much to be done. I believe that Danish companies could have a real impact out here” – Joakim Larsen, Trade Counsellor, Embassy of Denmark Kuala Lumpur

The Malaysian government is acutely aware of its problems with water polution and has already a good track record for securing foreign and private sector financing to implement its infrastructure plans. The government aims to have 99% of the population served by clean  water by 2020, up from 95.5% in 2015. Surface water stored in reservoirs is the main source of drinking water supply in Malaysia, while groundwater supply in Malaysia is limited. The government is looking to explore this area more in view of various environmental challenges by bringing in foreign solutions. Danish companies with relevant expertise should seize this opportunity.

“Export from the Danish water sector has increased significantly over the past years, and Danish companies are globally recognized as trustable, progressive and innovative.It is expected that Malaysia, Indonesia and Singapore will invest heavily in new wastewater treatment towards 2020.” – Joakim Larsen

Some parts of Southeast Asia suffer from severe flooding which have become worse in recent years due to climate change. In addition to the flooding, climate change also poses the threat of water stress or severe drought to other parts of Asia. Lastly, in large parts of the region, the volume of untreated wastewater that leaches into accessible fresh or coastal waters is over 80 %.

The ASIA WATER exhibition will take place 10-12 April 2018 in Kuala Lumpur, Malaysia

Want to know more?
If you want to know more about the opportunities for exporting your work solutions to Malaysia, do not hesitate to reach out to Trade Counsellor, Embassy of Denmark Kuala Lumpur, Joakim Larsen / joalar@um.dk

For more information about ASIA WATER 2018

Eksportrådet - The Trade Council

Udenrigsministeriet
Eksportrådet
Asiatisk Plads 2
1448 København K
Tlf: +45 33 92 05 00
eksportraadet@um.dk

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