Headed by the Danish Minister for Climate, Energy and Building, and the Danish Minister of Foreign Affairs, a business delegation will visit Japan in week 43, 2012. The delegation will focus on the vast opportunities, emerging for Danish producers of knowledge and technology within the energy industry.
The Japanese energy market is facing dramatic changes and there is an increasing focus on renewable energy and energy efficiency, instead of nuclear power. Japan is the world’s third largest economy which up until the nuclear disaster in March 2011 had a focus on continuing the development of nuclear energy as a large source of the country’s energy supply. Following the disaster in 2011, nuclear energy has been put on stand-by, and the country is launching a new energy supply policy in August 2012. Feed-in tariffs for solar power, biogas and wind power have already been implemented, and furthermore there is an increased focus on energy efficiency solutions. Thus, the political goals for the future energy mix in Japan, are dramatically changing. Before the disaster the aim was to reach 10, 5 %renewable energy in the energy supply by 2030. With the paradigm shift in energy policy it is expected that the new policy will increase this percentage to 25-35 %and focus more on energy efficiency. This new energy policy creates great opportunity to engage in partnerships with Japanese companies in the energy industry. These companies are most often global actors heavily present in the Asian region. Furthermore, they are on the look-out for new solutions and collaborations within the energy market.
The demand for changes in the Japanese energy market, opens up for Danish products, know-how and solutions. The destination of the business delegation will be Tokyo where a business seminar will take place. Also there will be the possibility of arranging “one on one” meetings with potential Japanese customers & partners, and afterwards to visit the tsunami struck city of Higashi Matsushima, accompanied by the Ministers. The City Council in Higashi Matsushima has declared they will rebuild the city inspired by Denmark, and a consortium of Danish companies has committed themselves to take part. Be sure to save the date and to express your interest in attending the business delegation to Director, International Trade & Market Development, Jens Holst-Nielsen, email@example.com,or Head of Trade section, Danish Embassy, Hans Peter Kay firstname.lastname@example.org no later than 21st of august.
The Royal Danish Embassy in Tokyo, The Confederation of Danish Industry, The Danish Energy Industries Federation, and Export Promotion Denmark, will organize the business delegation and set-up the program according to the desires and needs of the participating companies