The competition is starting on 15 September 2026 and ending on 15 October 2026.
The competition is focused on European values, democracy, human rights and rule of law. Engaging youth to share their perspective on democratic values, how do they see democracy being carried out in BiH. What would they like to see change in BiH? How do they see future of BiH?
The competition will culminate in a “Hygge Dialogue” with the Danish Ambassador, where the three highest-ranked participants will be invited to the Ambassador's Residence for an informal discussion on democracy, youth engagement and Danish society.
The event will also provide opportunities for networking and meaningful interaction between participants and Embassy representatives.
The three best video makers will be rewarded with equal prices during the “Hygge Dialogue” in the Danish Ambassador’s Residence. The event with the Ambassador will host a local special guest speaker at the Residence, where participants will have a chance to share opinions with the Ambassador.
The event will be an opportunity for them to learn about Danish institutions and perspectives on the democratic functioning of society, EU’s role in Denmark., etc.
While being in the Residence they will be expected to make a couple of short videos, which will be (re)posted on the Embassy’s Instagram.
Target group: Young people aged 18–25 in Bosnia and Herzegovina.
Competition Mechanism
Participants are invited to create an original Instagram reel responding to the campaign theme and publish it on their personal Instagram account during the competition period.
The competition is designed to reward creativity, authenticity and thoughtful reflection rather than professional production quality.
Participants Must:
1. Be between 18 and 25 years old at the time of submission;
2. Reside in Bosnia and Herzegovina;
3. Follow the Embassy Instagram account;
4. Create and publish an original reel during the campaign period;
5. Tag the Embassy account;
6. Use campaign hashtag(s).
Through User-generated Content, Young People will Reflect on Questions such as:
Video Requirements:
Each participant should submit one original Instagram reel that meets the following requirements:
Videos may include interviews, personal reflections, storytelling, animation, spoken word, documentary-style footage or other creative approaches.
Professional production equipment is not required.
Authenticity and originality will be valued more highly than technical quality.
Suggested hashtags:
#DemocracyThroughMyEyes
#FutureOfBiH
#YouthForDemocracy
#DenmarkInBiH
September – October 2026
During September and October, participants will publish their videos on Instagram.
Throughout the campaign the Embassy will:
Being reposted by the Embassy does not guarantee selection as a finalist.
The jury will assess submissions against predetermined evaluation criteria.
The three highest-ranked participants will receive invitations to the “Hygge Dialogue” with the Ambassador.
The three overall winners will be announced during the event.
A jury composed of:
Evaluation Criteria
| Criteria | Weight |
| Originality and creativity | 35% |
| Understanding of democratic values | 30% |
| Storytelling and personal reflection | 20% |
| Audience engagement | 15% |
Evaluation Guidance
Jurors should consider:
• Originality of the idea;
• Clarity of the message;
• Authenticity;
• Creativity;
• Relevance to the campaign;
• Positive and respectful tone;
• Ability to inspire discussion.
Professional filming quality will not provide an advantage.
Grand Prize
Higher value award from our sponsors
Certificate of winning
Danish themed gift package
Winners: 3 best video makers win equal prices
Timing: End of October, beginning of November 2026
Purpose: Award three best reels on Instagram
