Communication on the Peace and Stabilization Fund

Description

Background and context

The Peace and Stabilisation Fund (PSF or Fund) is a catalytic and flexible instrument based on a Whole-of-Government Approach. It enables Denmark to contribute to stability and peace in fragile and conflict-affected contexts, and respond to emerging crises in line with Danish foreign and security policy priorities. The Fund is a unique mechanism, which brings together Danish diplomatic, development, defence, justice, and security instruments in a Whole-of-Government approach. The Danish authorities involved in the management of the Fund are the Ministry of Foreign Affairs (MFA), the Ministry of Defence (MoD), and the Ministry of Justice (MoJ).

The Inter-Ministerial Peace and Stabilisation Secretariat (PSS), is looking into creating more captivating communication that showcases the Fund and its achievements.

Objective

The purpose of the assignment is to support the Ministry of Foreign Affairs’ Department for Migration, Peace and Stabilisation (Client/MIGSTAB) in effectively communicating on civilian and military engagements and results achieved under the PSF to the broader public.

Deliverables

Required deliverables are as follows:

·         An inception report including a detailed description of the Consultant’s approach in order to achieve the objective stated above.

·         Suggestions for themes and content of the stories and newsletters, including specific formats (text and visual material). These suggestions should cover both civilian and military achievements across the Funds priority regions/countries.

·         Create a repository of stories and results from the PSF as well as mapping of linked policy opportunities on a quarterly. This will require regular calls and data collection with relevant MFA and MoD departments as well as embassies. Modality to be specified in proposal.

·         Engaging, concise and formatted news stories of different formats (please specify format and numbers) including, but not limited to three news letters that show how the PSF is a flexible instrument that can contribute to the stabilisation of fragile and conflict-affected contexts through civilian and military efforts following a Whole-of-Government approach.

·         Each newsletter should be accompanied by a communication toolkit to support wider dissemination across digital media. Content from the newsletters should also be adaptable for at least five LinkedIn posts, three short videos, a repository of at least ten high-quality photos, as well as additional visual and written assets such as infographics, pull quotes, and key messages for social media and presentations.

·         A report that shows the general public and the Danish parliamentarians’ engagement with the news stories and newsletters, including which content/formats have gained the most attention and engagement. This report should support the MFA and MoD in reviewing the results of this communication strategy and include recommendations on how to continue the communicative efforts.

The activities, deliverables, and outputs under this assignment should maintain an equal focus on both development- and military-related activities. The MFA will finance the ODA aspects and the MoD will finance the non-ODA aspects. MFA and MoD will be available to provide guidance and support in determining the appropriate balance and focus throughout the implementation process.

Methodology

The assignment should be carried out independently, but the Consultant(s) must consult MIGSTAB in terms of themes and content, as the decision on these matters lie with the Client. The Consultant has the responsibility to maintain a close and continuous dialogue with all staff involved.

The organisation of the Consultant's work is the responsibility of the Consultant. The assignment will be both desk based and involve travel. Most meetings will be held online, whereas interviews with implementing partners will be conducted in person.

Timing

The assignment shall commence in the fourth quarter of 2025 upon signing the agreement, and must be completed by Q4-2026. The deliverables must be produced by the end of Q2, Q3 and Q4 in 2026, and suggestions for the next communication products must therefore be ready well in advance and no later than at the beginning of each of these quarters. Once all the newsletters have been shared, the Consultant will produce the report on audience engagement.

Qualifications and competence of staff

The Consultants should have extensive knowledge on and experience in communicating about Danish peace and stabilization efforts. Efficient communication and a sense of foreign, security, and development policy priorities is crucial in delivering on this assignment. In addition, the Consultant (or a supporting Consultant) must be able to produce high-quality visual material (photographs and video) and graphically format the newsletters, so the information is easily accessible to the reader.

The assignment can be carried out by a communications house or one or more Consultants, as long as qualifications below are met to a satisfactory degree.

Estimated budget and level of effort

The completion of the assignment is estimated to involve a maximum of 65 working days for one Consultant (proportionally fewer days in the case of multiple Consultants). The exact level of effort (hours of work) will depend on the proposals received.

The specified maximum budget by the Consultant should not exceed DKK 453,000. The Consultant’s budget includes an audit of the costs for approximately DKK 5,000.

 

Deadline for application

26-11-2025 at 14:00 Danish time

 

Interested Consultants can request to get the instructions prepared for applicants by e-mail to the Contact person stated below

Contact point Department of Migration, Peace, and Stabilization

Contact person Valdemar Satoshi Røjle Christensen

Contact e-mail [email protected]

Criteria for selection

Three applicants with references best suited for the assignment will be invited to submit a tender.