Denmark's focus and expertise in green transformation within energy and environment provides a market advantage for Danish businesses in the Japanese market, which is undergoing a rapid change in recent years. This is especially within wind energy, energy efficiency, district heating, Power-to-X and sector coupling.

The Japanese market for pharmaceutical is the second largest in the world, while medical products the third largest. At the same time, the country is facing a rapidly ageing population. Therefore, Japan constitutes great potential in this fast-growing market within life science and health.

Increased political focus on digitalization of the public sector gives many export opportunities for Danish companies in Japan. Furthermore, Danish design and lifestyle are in high demand by the Japanese consumers.

The Japanese food market is a high-price market with quality conscious consumers focusing on food safety. In recent years, sustainability is high on the agenda, where the market has grown significantly