Germany is Denmark's largest export market for food and agricultural products. At the same time, the German market is changing. New regulations, changing consumer preferences, geopolitical developments, and the green transition are creating both challenges and new business opportunities.
At the Danish Embassy in Berlin, the Trade Council's Food and Agriculture team helps Danish companies succeed in Germany and across the DACH region. Whether you are an established global company, an SME, or a start-up, we help you understand the market, identify opportunities, and connect with the right partners.
We combine deep market insight with a strong understanding of the political and regulatory landscape. We advise companies on market entry, business development, stakeholder engagement, and strategic positioning, helping them make informed decisions and build long-term value in Germany.
Food industry
Germany is one of Europe's largest and most competitive food markets. Consumers and buyers are highly price-conscious, while also placing great value on quality, sustainability, regional products, and innovation. Danish food products have a strong reputation in Germany, creating good opportunities for companies that can offer solutions that match market demand.
We help companies identify the right customers, distributors, and partners, understand market developments, and position their products and solutions where they create the greatest commercial value.
Agriculture
German agriculture is undergoing significant change. Farmers, agribusinesses, and policymakers are adapting to new environmental requirements, technological developments, changing market conditions, and increasing demands for resilient and climate-friendly food production.
This transition creates opportunities for Danish companies. Denmark is recognised internationally for its strengths in areas such as precision farming, biosolutions, animal welfare, green protein, digital technologies, and resource-efficient production. We help Danish companies connect with the German stakeholders driving this transformation and identify opportunities for collaboration, investment, and growth.
Our services
We provide strategic export advice and practical support tailored to each company's ambitions and stage of development. Our services range from market analysis and partner searches to stakeholder engagement, business delegation programmes, and strategic advisory.
Through many years of working in the German market, we have built strong relationships with ministries, industry organisations, companies, investors, research institutions, and other key decision-makers. This network allows us to open doors, facilitate the right introductions, and help companies build valuable partnerships.
For larger companies, we act as a strategic partner that helps navigate political developments, regulatory changes, and stakeholder landscapes that influence long-term business decisions. For SMEs and start-ups, we provide practical guidance, local market knowledge, and access to the people and organisations that can accelerate market entry and growth.
In short, we connect Danish strengths with German opportunities. We help companies build the right relationships, navigate a complex market, and turn commercial ambitions into long-term results.
Our team is based at the Danish Embassy in Berlin. We look forward to discussing how we can help your company succeed in the German food and agriculture market.
