Hungary as a market
Hungary as a market
Market information and Danish footprints
Market information and Danish footprints
The Hungarian economy is on a path of gradual recovery. GDP growth was just 0.4% in 2025, but is projected to grow by 1.6% in 2026, supported by a rebound in investment and easing inflation (OECD). Inflation has fallen substantially from its 2023 peak. Meanwhile, the labour market and financial sector continue to show resilience, with a low unemployment in 2026. Hungary remains a relatively open market, with a large base of foreign-owned companies present in the country.
Danish subsidiaries in Hungary employ almost 20.000 people. Leading Danish brands include Abacus Medicine, Hagens, Carlsberg, Coloplast, Danfoss, DSV, Grundfos, Hartmann, Jysk, Lego, Novo Nordisk, Nilfisk, Pandora, Rockwool, Tiger, Velux, Vestfrost, and Xellia.
What is the reason behind this success story? The answer is partly Hungary's central location and its excellent transport, logistics and info-telecommunications infrastructure - features that make Hungary a preferred destination among foreign investors. Another of Hungary's strengths is its well-qualified labour force, still available at relatively low wage costs compared to Western Europe. Hungary also offers a simple and low corporate taxation (still a European record low of 9 percent), a flat personal income tax rate of 15 percent and a gradually decreasing burden of contributions on the employers' side.