Germany’s digitalisation agenda
Digitalisation is a top priority for the German government, as it is found central to cutting bureaucracy and restoring competitiveness. A dedicated Federal Ministry for Digital Transformation and Government Modernisation now drives this agenda at national level.
Germany’s federal structure means that digitalisation is implemented across three levels – federal, state, and municipal – each with its own budget, procurement process and priorities. This makes the market complex to navigate, but it also presents multiple entry points, from national programmes to local pilot projects. The tech team can help you adapt your business model and identify and qualify opportunities for your company.
In parallel to the commercial advisory, our Digitalisation Diplomat works to strengthen collaboration with German authorities, through the positioning of Denmark’s digital strongholds and knowledge exchange.
Our two focus areas
We work with Danish tech companies selling both to public authorities and private businesses, through two dedicated focus areas:
GovTech – Supporting Danish suppliers of public-sector digital solutions in reaching German federal, state and municipal authorities. We run the GovTech Alliance, a strategic export collective offering market access, matchmaking with German public IT-providers, and a presence at key public-sector events in Germany.
Enterprise Tech – Helping Danish companies reach German businesses, including the Mittelstand, across a wide range of tech segments, from EdTech and FinTech to IT Security and more.
How we can help
Our advisors have in-depth commercial knowledge of the German market and a wide network across the DACH region (Germany, Austria and Switzerland) – from public institutions to private companies and industry associations. We offer tailored advisory based on your company’s needs, including market insights, matchmaking with relevant stakeholders, and access to curated delegations and events throughout the year.
If you would like to know more about your company’s potential in the German market, please reach out to our advisors in the tech-team.
